ioignitekram™, spells marketingioi (aka marketing 101), when read backwards.
This playful mix of words represents a wish, to find directions in today’s marketing clutter, through blogging down thoughts, reflecting on experts’ thoughts and learning from research on social media and marketing.
ioignitekram™, is a five-syllables word.
io, pronounced as “EeeYooo”, represents the author’s first thought when reading the massive amount of social media/ marketing blogs out there on the Internet. Marketing is already complicated as it is, but with the invasion of the Internet and digital world on consumers’ every lives, marketers are finding it even harder to integrate everything into their brands’ strategy to rule the world. Io signifies the author’s displeasure @ what he has seen, hence the motivation for this blog. The word itself was inspired by the author’s girlfriend’s way of exclaiming when in shock or humoured disgust.
ignite is about fueling the author’s passion even more with this blog. Only with passion will there be great ideas and success.
kram, pronounced as cramped, reflects the reality of today’s social marketing environment. Too much clutter, too much noise, no real direction, and marketers are left unsure of what to do next.
The tagline ” Look backwards for the Basics” serves as a guiding light to decipher the messed-up title. It epitomises the purpose of this blog, which is to provide the compass to navigate in this social media world.
